7. Brand Reputation
Similar to other markets, relying on brand reputation can be a big advantage when it comes to rental cars. The established rental car brands rely on their sometimes decades of experience to deliver the best car for your money. These agencies are able to rely on the power of their nationwide networks to offer the most choices at the lowest cost to their customers. Additionally, these brands also have the best maintenance programs for their fleet of vehicles which helps build consumer confidence in the quality of automobile being rented. The last thing that any consumers wants to experience when renting a car is for it to break down or have other maintenance issues during the rental period. Many times it will be better to pay a few more dollars per day to rent from an established brand than to pay less money for a small or new rental car company.